The Zazel Framework
Back in the day, Rossa Matilda Richter (aka Zazel) was literally shoved into a barrel and shot out like an explosive every day. And that’s just what she did, ya know, for work. She would curl into a ball and explode over screaming crowds while moving at 120 mph.
She became famous for that thing that only she did.
You contemporary Zazelites, you authentic mavericks, you visionary dreamers with streamers, you are the ones for me. Whether you’ve already got your own Zazel act or you’ve just escaped the 9-5 and are clarifying your next act.
You’re my type of people. The Zazel Framework was created for you—to help you blast your way to success.
Act I: The Heart
Act II: The Crowd
Act III: The Pizazz
We explore and identify a tone that is the exact point it needs to be to reflect your vision and entice your audience. Not the almost-there voice. Not the almost-coulda-been voice. The real real. Then when we’re on the same page, I roll it out into concise copy, concepts, or strategy deliverables that you can fly with.
I’m here to show you how good getting it right can feel, and I’m here to do it by clarifying your tone of voice and then nailing your copy.
ACT IV: The Cannon
Next, I synthesize everything by shaping it quickly (it will shock you how fast) into a draft form we can both understand. Then you help me understand the nuances that only you can truly know and I weave that into the copy until it’s sublime.
This is the deliverable. This is where we start to see those big ideas and bigger dreams turn into killer headlines, powerful taglines, and crowd-worthy web copy.
Act V: The Confetti
You release the thunder and await the applause, accolations, and conversions.